EDUCATION
Ball State University
Pursuing M.A. in Public Relations
August 2015 – Present
B.S. Hospitality and Food Management, Minor: Interior Design
May 2011
ACTIVITIES
Public Relations Student Society of America
Cardinal Communications, Account Executive, Alumni Relations Co-Chair
PROFESSIONAL EXPERIENCE
Graduate Assistant, Department of Journalism, Ball State University, Muncie, IN
January 2016 – Present
- Aids 2 professors with research, event planning, grading and teaching
Marketing Intern, Indiana Landmarks, Indianapolis, IN
May – August 2016
- Created social media content
- Analyzed social media data and produced reports for executives
- Aided in the development of Indiana Preservation, a bi-monthly magazine
General Manager, Brew-By-U, Greenwood, IN
December 2014 – August 2015
- Oversaw employees while aiding customers during brewing sessions and retail purchases
- Created marketing campaigns, scheduled private events, and assisted owner in day-to-day operations
District Manager, CherryBerry Self-Serve Yogurt Bar, Greenwood, IN & Camby, IN
April 2013 – December 2014
- Managed 20 employees and directed day-to-day operations of 2 store locations
- Complied with and exceeded CherryBerry standards while providing a clean, customer service oriented environment
- Developed new marketing, advertising, and fundraising ideas to increase sales
- Created a catering department to elevate brand awareness and drive revenue
- Managed social media outlets such as Twitter, Facebook, and Instagram
Assistant Manager, Yogurtz, Carmel, IN
September 2012 – April 2013
- Directed staff and delegated restaurant duties
- Oversaw cleaning, sales, and other daily activities
- Utilized Aloha Software to calculate daily sales
SKILLS
- Social Media Management and Analytics
- Strategic Campaigns
- Microsoft Office
- Media Relations
- WordPress and Pressbooks
- Profit and Loss Statements
- Sales Reports
- Written and Oral Communications
- Blogging
- Event Planning
Kelsey J 